A Tiempo Promocións will be a full-service marketing service for Latino businesses in Minnesota seeking to reach Latino customers. We will first seek to understand our clients’ business goals and to help them develop a plan with local considerations in mind. We will identify the most promising target audiences for each client and affordable methods for reaching the client’s intended customers, such as postcards, websites, and social media promotions. We will also work with each client to establish a budget that they can afford – but that will bring them visibility among potential customers. We will aid our clients in creating door-to-door promotions with other businesses to establish relationships. We can also create meaningful short commercial videos for exposure, both at events and on line.

Our goal is to establish relationships across the Latino business community in Minnesota and to create live and online business fairs and affairs among businesses that serve the Latino community. We are familiar with the Latino Chamber of Commerce and the Hispanic Chamber of Commerce and expect to work with them. However, we see a difference between “networking” and “marketing”, with marketing and promotion as active, targeted outreach toward potential customers in the actual communities in Minnesota.

For each client, once we have mutually created an affordable marketing plan, we will establish key performance indicators to make sure the plan is working. We will then work with the client to adjust the plan to assure maximum impact and results.

A Tiempo Promocións began when we realized that many Latino businesses are small, often family, businesses who assume that they cannot afford or execute the type of promotions that large businesses, such as Target and Cub Foods do. We also noticed that many such small businesses do not have the time, money, and expertise to do coordinated marketing and promotional campaigns where each event or action multiplies the rest. Finally, we’ve noticed that much small business advertising is “generic”. It often does not use the advantage of cultural differences that Latinos have that are distinct from the community at large. 

A Tiempo Promocións intends to provide one-stop, coordinated marketing and promotion services for Latino businesses to the Latino community, services provided by, for, and of the community.